Security audits play a vital role in defense

Security audits are a crucial component of an organization’s cybersecurity strategy. However, despite their importance, they are not as commonly conducted as you might think.

Shift from a reactive to a proactive mindset

According to a study, only 52% of organizations conduct regular network security audits, and 19% never conduct them. 

“Unfortunately, cybersecurity is often a reactive measure for companies, especially small-and-medium businesses (SMBs). In other words, something bad has to happen, such as a data breach, for them to take their cybersecurity seriously,” shares Victor Thomas, a cybersecurity strategist in Toronto.

A cybersecurity audit may include penetration testing (pentesting) that utilizes intelligent vulnerability scanners and automated tools to identify weaknesses. This process is often followed by manual pentesting and third-party assessments to provide a comprehensive evaluation of the system’s security posture. Additionally, educational sessions and refresher courses may be included as part of the audit.

“If the client haven’t experienced a breach previously, they may view an audit as a waste of money. BUT, they aren’t. An audit is one of the most cost-effective ways to prevent a costly breach. MSPs should  remind customers of this,” Thomas shares, adding that often the very word “audit” can be off-putting.

“Clients may associate audits with an IRS audit, and most people don’t find them enjoyable. To alleviate this, I often refer to the audit as a compliance check, which may help reduce some anxiety,” explains Thomas. He adds that getting people on board can be the most challenging part of an audit, as some individuals within an organization may be reluctant to cooperate. To address this, it’s crucial for MSPs to demonstrate the importance of the audit and its benefits to the organization. Thomas notes, “Sometimes audits require equal parts people skills and IT know-how. If you’re not comfortable selling audits, have someone from your sales team handle it.”

Emphasize the benefits

Cam Roberson, VP of Channel at Beachhead Solutions, explains that SMBs are facing increasingly complex compliance requirements and harsher penalties for violations. “The most successful MSPs are transforming this challenge into an ‘Assurance-as-a-Service’ opportunity by implementing two critical components: first, deploying layered security measures that meet regulatory frameworks, and second, maintaining audit-ready documentation that maps security controls to specific requirements.”

He also emphasizes that MSPs shouldn’t compete on price but rather on compliance confidence. “Modern security demands go far beyond the basic trinity of encryption, anti-virus, and firewall. Implement multilayered encryption with least-privilege access controls and automated continuous monitoring that can respond in real-time to threats,” Roberson says. He adds that when auditors come knocking, your clients should be able to sleep soundly, knowing you’ve already prepared all the evidence they need to demonstrate point-by-point compliance.

Aim for success

While many SMBs may delay security audits, proactive planning and clear communication are essential for shifting this mindset. By offering comprehensive, audit-ready solutions, MSPs can help clients stay ahead of potential threats, ensure compliance, and ultimately avoid costly breaches. Embracing a proactive cybersecurity strategy is not just an investment in protection; it’s a smart business move for long-term success.

Note: This post was originally published on SmarterMSP.com.